Google Ads Updates Cryptocurrencies and Related Products Policy

Google Announces Changes to Advertising Policy

Crypto Ads Return to Search Engine

Google has announced an update to its advertising policy related to cryptocurrencies and blockchain products. The new policy will allow advertisers to run ads for cryptocurrency exchanges, wallets, and other related services, after a period of being banned.

The policy change is a significant shift for Google, which has been cautious about cryptocurrency advertising in the past. The previous policy prohibited ads for cryptocurrency mining products, ICOs, and other high-risk investments.

The new policy will take effect in October 2023. Advertisers will need to meet certain requirements, such as being registered with a regulatory authority and adhering to Google's advertising guidelines.